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Terms of Use

This website is owned and operated by Shree Balaji Ethnicity Retail Limited trading as “ETHNICITY” (or “we” or “us” or “our”). By entering, accessing or using our website in any way, you agree to comply with the following Website terms and conditions of use, Privacy Policy, and our Returns Policy (collectively our “Website Conditions”), as well as any other laws or regulations which apply to this website. In addition, when you make an enquiry or order any products or services through this website, you will do so subject to the terms and conditions on this page, as set out in our online customer terms & conditions, subject to all our other website conditions and such further terms and conditions as may be notified to you. By using this website, you acknowledge that you have read and understood all of the website conditions and agree to be bound by them. Additionally, Ethnicity reserves the right to modify these Terms at any time without prior notification. Site users must agree upon and abide by these changes accordingly. Please review this page periodically for changes. Any use of our site at any time constitutes full acceptance of our service Terms.


All references to Rupee on this website are in Indian currency. Indian prices are different to International prices due to taxes/duties, and the laws of the countries they have been bought from. In cases of International shipping, prices may vary when logging into the site from different postal codes and locations. Prices are subject to change at any time, without any notifications. All rights to change prices are reserved by Ethnicity.

Prices of products available at retail outlets are only available within India. No product can be sold for Indian prices outside the country.

Once you arrive at the Payment page during Checkout, be sure to review your Order Summary i.e. your Product, Size, Colour and Shipping Address before you click on “Payment Options”. You can also choose to avail of the Promotion Code, Discount Code or use your Store Credit. You can click back to make adjustments at any time.

If everything seems fine, click “Payment Options” to make the final payment.

Payment options :

We accept the following forms of payment :

  • Credit Card
  • Debit Card
  • Net –Banking

Credit Card Authorization

Once you have used your card, there is a lag to your payment reaching the bank and confirmation received by our payment gateway. In most cases, the payments are received well in time but there are instances where there is a downtime on the issuing bank’s server due to maintenance or other technical faults. In the event that this happens, your payment request is turned down. You will then hear from our Customer Care who will help you through the process.

Order & Shipping process

As soon you place your order, you will receive a confirmation email. Orders are dispatched from our warehouse within 2-5 working days. As soon as your order has been dispatched, you will receive an email with a tracking number, which you can use to track your order on our shipping agents sites. For domestic shipments, please allow 5-12 working days from dispatch for your goods to arrive.

Returns & Exchanges

Ethnicity, takes great pride in offering the best to all our valued customers. We have complete faith in the quality of our merchandise. However, if you face any issue with the quality of our products, we will be glad to exchange the same within 30 days from the date of purchase. In order to ensure hassle-free service, we accept exchange requests only if the product is accompanied by the invoice and the tag. Exchanges can be made on all days. Exchanges shall not be made on the following products: Used and/or altered merchandise, jewellery, blouses and any merchandise which has been damaged. We request you to send your queries/feedback at seva.ethnicity@ethnicity.in

In case of damage

Any product that has been hampered or damaged while transportation must be notified by email within 48 hours of the product being delivered and a return request needs to be generated on the website mentioning the reason for return, else Ethnicity will not be liable to accept the merchandise. We will investigate the damage from our end, repair the merchandise or send another merchandise and courier it back to the designated address.

Ethnicity acknowledges return of products only limited to direct sale between vendor and consumer. This only entails sale online, and not through retail outlets.

Restriction in Liability

Your use of this website or any information on this website is entirely at your own risk. Ethnicity makes no representation or warranty with respect to the accuracy, completeness, suitability, performance or timeliness of the information provided on this website. Ethnicity excludes liability for any such inaccuracies or errors to the fullest extent permitted by law.

This website may contain links to other Internet sites provided by third parties. The provision of any of these links does not represent an endorsement by Ethnicity of those internet sites.

To the maximum extent permitted by law (Under the Indian Law), Ethnicity is not liable to you or anyone else for:

  • Any decision, action or inaction taken in reliance on the information in, or connected with, this site.
  • Any losses, costs or damages suffered or incurred by you, including (without limitation) direct or indirect, special, incidental, compensatory, exemplary or consequential damages in connection with this website.
  • Your use or misuse of this website or any information or material contained in this website.
  • The loss or modification of information or material transmitted from this website.
  • Any defect, technical problem or virus attached to or arising from this website or the server.
  • Any injury, illness or allergic reaction you or any other person may sustain due to leather, fabric, hardware, or usage of any of the products bought though this website.
  • The products displayed being unavailable at any time.
  • Your inability to access or use the website or any material on the website.
  • The loss of confidentiality in any information or material transmitted to or from the website.

To the maximum extent permitted by law, Ethnicity does not make any guarantees or warranties that this website will be available in any place, free of faults or error, free from unauthorized interception or access, or free from blockages, delays, network failure, congestion, interferences of faults of any kind.

Wear & Tear

Fittings: The fitting of merchandise might lose its authentic fitting and might lose shine with usage. The usually happens over time due to machine washing, weather conditions & rough usage and cannot be accounted as a defect.

Fabric: Our products consist of hand-woven fabrics, natural and print dying that might vary slightly from time to time. The digitally printed canvas / fabric used in our products might also vary in different parts and patches due to the general property of the fabric.

Copyrights & Trademarks

SHREE BALAJI ETHNICITY RETAIL LIMITED (SBERL) is the owner and authorized user of all intellectual property including but not limited to trade marks, logos, prints and designs, whether registered or unregistered, and other marks that are otherwise owned or licensed to SHREE BALAJI ETHNICITY RETAIL LIMITED in and associated with this website (collectively “intellectual property”), and any improvements or modifications to such intellectual property. The use or misuse of any of SBERL’s intellectual property is prohibited without the prior written permission of SBERL’s, A-201, Fulcrum, Sahar Road, Andheri East, Mumbai 400099. Nothing contained in this website should be construed as giving you any right or license to any of the intellectual property on or associated with this website.

This website and its contents are the property of SBERL and are subject to copyright. The contents of our website and the website as a whole are intended solely for your personal, non-commercial use. Any use of our website and its content for purposes other than personal and non-commercial use, or for any other use, including the modification, reproduction, distribution, transmission, republication, display or performance, of the content of this website, is prohibited and protected under the copyright act , and any such case or person can be prosecuted by law.