The Ethnic Culture Across This Diverse Nation
India is a colourful canvas portraying a unique assimilation of ethnic groups displaying varied cultures and religions. In fact, this uniqueness in ethnicity is the main factor that sets our country apart from other nations across the globe, especially the diversity witnessed in the variety of Indian textiles used. Be it Kashmir's finely woven cashmere wool pashmina or the elegant silk embroidered sarees of Kanchipuram, people across the country have their own ethnic traits. This Ethnicity proves to be a great example of the rich traditions thriving across the nation with their own unique culture, techniques and stories knitted deep into their roots.
As a homegrown fashion brand, we continue to maintain that fine balance between staying true to our ethnic roots and culture; yet branching out with new-age, contemporary trends! Our focus is meeting the ethnic fashion needs of consumers across the globe through our womenswear, menswear, kidswear, and other accessories.
This festive season we invited people from across the country to showcase our latest festive collection in the place they call home. We found that irrespective of the linguistic, cultural and geographical boundaries, what stands out commonly across is the freedom we enjoy in this vibrant nation and the reflection of our true Ethnicity. Here are a few snapshots from across the country.
Dancer, Actor, Choreographer and the Winner of the ‘Dance Deewane’ Reality TV Show, Kishen Bilagali gives us a peek into the relaxed vibe of the garden city, Bengaluru with his moves.
Explore the City of Joy through the eyes of Arpita Ghosal. As a fashion blogger and YouTuber, she captures the essence of Kolkata this festive season sporting the latest collection from Ethnicity.
A dentist by profession and a writer by passion, Reva Parihar takes us on a mesmerizing journey across Indore expressing her freedom, personality and her sense of style sporting our festive collection.
From the city of the Nizams, a social security consultant with a passion for blogging, Shiwangi Vijaywargiya, showcases Ethnicity’s festive collection at off-beat locations across Hyderabad.
Muskan Bothra, an upcoming blogger, freelance social media marketer and a student in the communications field, takes us through Lucknow, the City of Nawabs which is also home to the art of ‘Chikankari’ embroidery.
Not just the capital city, it is also the cultural hotbed of the country. Sayanti Mahaparta, a content writer, stylist and also a student of fashion in Delhi, captures the festive spirit across landmarks close to her heart.
From the city of dreams, we have Kinjalshukla Bhanushali, a botany student with a love for nature. She showcases the positive vibe that Mumbai has to offer in surreal settings.
#MyEthnicityMyFreedom as a concept was designed to showcase the ethnic culture of this diverse and vibrant nation. Click here to see more people across the country sporting looks from our latest collection.