INDIANS ARE SHOWING OFF THEIR ETHNIC SWAG
AND THE INTERNET IS GOING CRAZY

The way people dress represents a huge part of their identity and culture. However, along the years, borders have disappeared and barriers have reduced, tradition and ethnicity are no longer the same. Some aspects, are common across the country symbolising a sense of unity while some aspects are individual to every person on the planet. Ethnicity is diverse and very unique in its own way. We wanted to drive individuals to discover their ethnicity by going back to their roots.
In our quest to understand the complexity and perception of the term Ethnicity, we put out a message on Instagram asking our audiences to showcase to the world their ethnic swag and the response has been truly overwhelming.
Videos of people transforming into their ethnic swag has been taking the internet by storm. Each entry has a unique story to tell and is individualistic in its own way in terms of what they respectively represent. Here are a few entries that have captivated audiences.

A LITTLE ABOUT US

What started as a concept store has today become a unique idea, a known name! As a homegrown fashion brand, we continue to maintain that fine balance between staying true to our Indian roots and culture; yet branching out with new-age, contemporary trends! Our focus is on meeting ethnic fashion needs of Indian customers across the globe. Established in the year 2008, Ethnicity has now spread it’s presence across 20 cities with 31 exclusive stores.
Here are a few entries that were done at our stores.
Due to overwhelming response to the challenge, we are now offering a prize to the top three entries. Each winner gets Ethnicity vouchers worth Rs 10,000. The final results will be announced on 7th September, 2018. Participants will have to upload their entries on Instagram with the hashtag #MyEthnicityChallenge by the 31st of August 2018 and tag @EthnicityHQ on their posts.
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Check out all the entries here